Wedding Vendors are looking for Brides and Brides are looking for Wedding Vendors. One of the ways that Central Coast Bride helps to facilitate the meeting of these Brides and Vendors is through Bridal Shows. We have written a couple of blogs about Bridal Shows before: about it’s usefulness and about how to best use your time at a Bridal Show, both written to help the Bride maximize her Bridal Show experience. Now, we want to show you what goes into putting together a Booth at a Bridal Show. Brides may find this interesting; however, this will be most useful to Bridal Show Exhibitors.
Fall 2009 SLO Show
This week, we will write a series of Blogs about how Exhibitors can make them best use of their investment of time and money in a Bridal Show. This current post is to help newer Exhibitors envision how a Bridal Show booth is built. Here is a series of time-lapse photos of Exhibitors erecting their booths.
10×10 Corner Booth
This is one of four 10×10 booths that stand alone in a small square island. They open out on two sides for Bride access and have two 8-ft tall back walls of black drape. This photographer makes great use of his wall space, color, movement (TV), lighting, and has an open floor plan for his booth with one cocktail table at the outside corner with his marketing materials for Brides to pick up. Run time 3:25 10×10 Corner Booth Set Up
8×10 In-Line Booth
This is an 8×10 booth in line with a number of other 8×10 booths. One thing you see in this video is that they arrived early so the set up of their booth did not interfere with their neighbors and vice versa. This booth is open for Bride access across the 10 foot front of the booth and it has one 8-ft tall black wall of black drape. This Exhibitor created a “Living Room” booth using a wood floor, gray backdrop panels with lighted photo display, chairs, sofa table and end tables. With all this furniture in the booth, there is still plenty of room for Brides to enter plus they have easy access to marketing materials from the sofa table. Open and welcoming booth with good display of their product. Run time 0:26 8×10 In-Line Booth Set Up Here is a second video of this booth setup, with more detailed views if you would like to see the mechanics of their set up. Detailed View
8×10 In-Line Set Up
These folks also set their booth up as a Living Room, though it is has a very different look than the earlier one. Run time 1:53 8×10 In-Line Booth #2
8×10 In-Line Set Up
An edgy booth using corrigated metal back and sides. Includes both set up and break down. Run time 1:09 8×10 In-Line Booth #3
These are just a few examples of booth set ups. And obviously, these Exhibitors have participated in many Bridal Shows as they have a set booth look that they can use at each show. If you are about to participate in your first Bridal Show as an Exhibitor, you will likely not have such a complicated booth.
We highly recommend that you design your booth and set it up at your home, garage or office prior to the show date. Lay out your booth size and place everything as you want it to be at the show. This will show you what parts of your design will work well and where the weaknesses or problems are that you will want to tweak prior to show date. This will also give you an idea of how long it will take you to erect your booth on the day of the show so you can plan your arrival time accordingly.
