Advertising Opportunities with Central Coast Bride
Advertisers
Website, Magazine & Bridal Show Advertising
Central Coast Bride is a progressive wedding marketing firm based on the Central Coast of California since the late 1990's. Our passion is twofold: to make wedding planning a less stressful, more joyful time for Brides and to help quality Wedding Vendors more efficiently connect with those Brides in need of their services. Brides want you, you want them. In essence, we are matchmakers!
At Central Coast Bride we live and breathe Central Coast Weddings. We understand our market. We understand our brides. Understanding media tools, the needs of the Brides and the needs of the Vendors has enabled us to create an extremely effective troika of products that successfully serve both our Bride and Vendor clients:
- Our beautiful full-color hard copy Magazine
- Our newly redesigned highly-functional Website
- Our exciting upbeat Bridal Shows
Today's Brides have a lot more going on in their life than wedding planning. So our Magazine, Website and Bridal Shows are designed to help these busy women easily find everything they need with our proven easy to use wedding planning tools....each a veritable Wedding Mall for the Brides.
We live in a media-drenched world where it is important to direct your limited advertising dollars toward:
- Products that stand out, that your niche audience will find
- Products that focus your message specifically to your target audience
- Products that provide powerful cutting-edge tools that your target audience needs
Our products deliver. We have an Advertiser retention rate of approximately 85 percent, which speaks volumes (to review some Client testimonials, scroll down). How do we accomplish this retention rate? It's simple: our approach works! And we can help you to attract more of the thousands of Central Coast Brides to Your Business too! With our flexible a la carte advertising menu, you can advertise using one, two or all three of our highly targeted marketing products.
- How will Brides find YOUR business?
In the sections below you will find most everything you need to know about advertising with Central Coast Bride. If you would like to skip ahead to a particular topic, here is the order of the remainder of this page:
- Website Advertising
- Magazine Advertising
- Bridal Show Advertising
- Sign Up for Email Updates
- Code for a Web Link Button
- Testimonials from Advertisers & Brides
- Frequently Asked Questions
Website Advertising
Enjoy 24/7 Website Advertising on CentralCoastBride.com. Brides LOVE our website planning tools and use it in repeatedly in planning their wedding. Why? Because our entire Wedding Planning magazine (plus much more!) is reproduced on our website for today's Internet-Savvy Brides.
At CentralCoastBride.com, Brides have the tools they need to plan their wedding at their fingertips. These tools include easy access to hundreds of Local Wedding Vendors that they need for their big day. Central Coast Bride spends the marketing dollars necessary to ensure that Brides find our Website and as a result, they also find YOUR BUSINESS. Both Local Brides and Destination Brides find that CentralCoastBride.com is a great place to go to save time and minimize stress while planning every aspect of their wedding.
Please note that Magazine Advertisers receive a significant discount off of the standard booth price. Due to the low pricing of the Website-Only advertising, we are unable to extend this discount to Website-Only Advertisers.
Website Quality
Central Coast Bride's Website was completely redesigned in 2009. Although our existing Website had been extremely popular with the Brides, it was time to update the design and improve the functionality of our Wedding Planning Tools. Our new Website is easy to navigate and its tools are a breeze to use. The new design has allowed us to include many more beautiful photos, bringing more interest and color into the site. And best of all, finding Wedding Vendors is now easier than ever. And Brides love it. Below is a testimonial from a 2007 Bride (more testimonials are available at the bottom of this page)
Thank you for your down loads, my Mom the computer wiz, she figured it out and we are planning away!!! Thanks for all your hard work to organize these worksheets. It has been a tremendous help. Signed - A more relaxed bride to be. Gisele January 2007
Website Statistics
- Hits - average 52,000 hits per week, with a peak average of 67,000 hits per week
- Visitors - average 450 visitors per day, with a peak average of 654 visitors per day
Website Advertising Options
- Standard Website Listing
- Silver Website Listing
- Gold Website Listing
- Banner Ad
- Featured Wedding Venue
- Featured Wedding Service
Website Advertising Rate Sheet & Contract
What Next?
Check out the options on the Rate Sheet. Then complete the Contract and fax or mail it over to the address in the footer of the contract to get your Website Ad started. OR, you also have the ability to sign up for your Website Listing online. To do so, go to the top of any page and click "Advertiser" in the top right corner. Complete the Registration Form that pops up, and then enter your payment information on the next page. Your listing will be automatically generated and a password will be sent to your email address. You may then access your listing at any time to edit your information. Feel free to email with any questions to Info@CentralCoastBride.com. (this is a very new feature. please let us know if you have any problems while signing up)
MAGAZINE ADVERTISING
Reap the benefits of a Display Advertisement in Central Coast Bride 365 days a year. Your ad in Central Coast Bride works for you all year long (unlike a daily or weekly newspaper). Brides LOVE our Magazine and use it in planning their wedding. Why? Because our magazine has been written as a Wedding Planning Guide for the Brides, not simply a brochure filled with ads. We have honed the presentation of information in our Magazine for years so that using it is easy and intuitive for Brides. Plus Magazine Advertisers receive a significant discount off of the standard booth price.
Magazine Quality
Central Coast Bride is a beautifully designed high quality Magazine. It is produced on high quality glossy paper and it is full color throughout. Our unique 6.5 inches x 9.5 inch size is an eye-catcher. Plus this is a convenient purse-sized format so that the Brides can take it with them to their Vendor appointments.
The Business Index Directory and Facility Guide Directory in the back of each edition of our Magazines give Brides easy access to a summary each Advertiser's contact information.
Magazine Distribution
Central Coast Bride spends the marketing dollars necessary to ensure that Brides find our Magazine and as a result, they also find YOU! Central Coast Bride magazine is published once per year and is redistributed throughout the year.
We have an extensive distribution network. It is distributed at all of our own Bridal Shows, at most other Bridal Shows, at our 180+ Advertisers, at most Bridal Shops, County Clerk Offices and Chambers of Commerce.
Magazine Advertising Options
San Luis Obispo / Northern Santa Barbara County Edition
- Publication Date - This Edition is published Annually each September
- Distribution - 10,000 copies distributed throughout the year in San Luis Obispo and northern Santa Barbara counties.
- Price - Ad pricing starts at only $725 (for 1/4 page color display ad).
- Advertising Window - We are accepting reservations from February 15, 2009 through May 15, 2009
- Rate Sheet - Click here to download our Rate Sheet
- Ad Insertion Contract - Click here to download our Display Ad Insertion Order form
Monterey / Santa Cruz Counties Edition
- Publication Date - This Edition is published Annually each September
- Distribution - 15,000 copies distributed throughout Monterey, Santa Cruz, and San Benito counties.
- Price - Ad pricing starts at only $1075 (for 1/4 page color display ad).
- Advertising Window - We are accepting reservations from February 15, 2009 through May 30, 2009
- Rate Sheet - Click here to download our Rate Sheet
- Ad Insertion Contract - Click here to download our Display Ad Insertion Order form
What Next?
If you would like to obtain an Advertisement in one of our Magazines, please review the options on the Rate Sheet of your preferred Edition. Then complete the Ad Insertion Contract and fax or mail it over to the address in the footer of the contract to get your Magazine Ad started. You can use this same contract to sign up for a Website Listing too.
If you have any questions that we can help you with, please send us an email at Info@CentralCoastBride.com or you can give us a call at 888-501-5757.
BRIDAL SHOW ADVERTISING
Central Coast Bride's exciting Bridal Shows create a unique opportunity for Wedding Vendors to connect with hundreds of brides face to face. We produce Bridal Shows in the cities of San Luis Obispo, Atascadero, Monterey and Santa Cruz. Any business may participate in our Bridal Shows; however, Magazine Advertisers receive a significant discount off of the standard booth price.
Bridal Show Quality
Central Coast Bride Shows do NOT Disappoint! Our San Luis Obispo Bridal Shows have been a huge success for over 7 years. Large numbers of Brides attend from across the county attend, as well as Brides from surrounding counties, from the San Joaquin Valley, LA/Orange County area, the Bay Area, and a smattering of destination brides from across the country.
Attracting Brides
We attract the area brides with our blanket advertising campaign and our direct Emailing campaign. We accomplish our destination bride reach through our highly successful website, which averages between 47,000 and 62,000 hits per week! Our expos generally attract around 800 attendees (over 300 of these are brides). How do we ensure success? Well, we can't tell you all of our marketing tricks, but read some of our Client Testimonials (scroll down) to get a comfort zone about the level of committment we have toward our Bridal Shows. We pull out the stops when it comes to marketing for our clients.
How To Exhibit
All wedding service and product suppliers are welcome to have a booth at our faires. Current Central Coast Bride magazine advertisers receive a discount. You are welcome to sign up for the faire alone, or you may choose to advertise as well. Either way, we know that you will be very happy with this investment of your time and marketing dollars!
In the details below, there are links to the Registration Forms for each Bridal Show. You may complete a form and fax or mail it to us to register for the show. Feel free to call or email over any questions you may have or if the form is not yet posted. Info@CentralCoastBride.com We encourage you to register early because our faires sell out, usually between 4 to 6 weeks prior to the event. Also available in the details about each show are the Show Layout, Exhibitor Instructions and Terms & Conditions.
Upcoming Bridal Shows (at a glance)
- APRIL 5th ...................... San Luis Obispo
- OCTOBER 4th ............... Santa Cruz
- OCTOBER 18th ............. San Luis Obispo
- NOVEMBER 1st ............. Monterey
April 5th - San Luis Obispo
April 5, 2009.......SAN LUIS OBISPO SPRING SHOW
San Luis Obispo, Madonna Inn
Sunday, April 5, 2009
Noon to 4:00 pm
For many years we have produced a Spring and a Fall Wedding Faire in the centrally located city of San Luis Obispo at the historic Madonna Inn (in their new Alex Madonna Expo Center on the hill behind the hotel). Since 2003 our San Luis Obispo bridal shows have been a huge success. We receive approximately 780 visitors, with about 310 of those being brides. Large numbers of Brides attend from all corners of SLO County, as well as from Santa Barbara County, the San Joaquin Valley, LA/Orange County area, Bay Area, and a smattering of destination brides from across the country. We have 115 Booths at these SLO shows, which sell out between 5 and 7 weeks before the show.
Registration for each show begins about 6-months prior to the show date. This April 5th show is currently 85% sold out. We have 20 of our 10 x 8 foot booths available. All premium booths and mini booths are sold out. All available Photographer booths are sold out. (We do limit the number of booths per category to better serve both our Brides and our Vendors) .
Oct. 4th - Santa Cruz
October 4, 2009......SANTA CRUZ FALL SHOW
Santa Cruz, Location TBD
Sunday, October 4, 2009
Noon to 4:00
This will be one of the largest Fall Bridal Shows on the Central Coast, with over 100 Wedding Exhibitors in attendance. With this large selection of Vendors, this Wedding Mall will be a Must-Attend event for area Brides. Registration for this show will begin May 1, 2009.
- 2009 Date - October 4, 2009
- Registration Form
- Terms and Conditions
- Layout
- Exhibitor Instructions
Oct. 18th - San Luis Obispo
October 18, 2009.......SAN LUIS OBISPO FALL SHOW
San Luis Obispo, Madonna Inn
Sunday, October 18, 2009
Noon to 4:00 pm
This is the largest Fall Bridal Show on the Central Coast, with over 120 Wedding Exhibitors in attendance. This Wedding Mall has been a Must-Attend event for area and destination Brides since 2003. Registration for this show is currently open.
- 2009 Date - October 18, 2009
- Registration Form
- Terms and Conditions
- Layout
- Exhibitor Instructions
Nov. 1st - Monterey
November 1, 2009.......MONTEREY SPRING SHOW
Monterey, Monterey Convention Center
Sunday, November 1, 2009
This will be one of the largest Fall Bridal Shows on the Central Coast, with over 100 Wedding Exhibitors in attendance. With this large selection of Vendors, this Wedding Mall will be a Must-Attend event for area Brides. Registration for this show will begin May 15, 2009.
- 2009 Date - November 1, 2009
- Registration Form
- Terms and Conditions
- Layout
- Exhibitor Instructions
Email Updates
All of our current Advertisers receive Email Notifications at important times (when our Advertising Period opens, Bridal Show registration opens, etc. Non Advertisers can also receive these Email Notifications. To have your email address added to our database, simply send us an email (Info@CentralCoastBride.com) and type "Add Me - Opportunity" in the subject line. We will send you occasional emails with information. (Don't worry, we do NOT sell our email database and we do not send tons of emails.)
Link Button to Central Coast Bride
Add prestige and legitimacy to your businesses website! When you become a Central Coast Bride advertiser, you can add our "Logo Link" Icon to your website. (coming soon) Click here to download the Icon graphic and the code you will need for this link to be included on your site. If you have any technical questions about adding the Icon to your website, please send us an email at Info@CentralCoastBride.com.
Testimonials
From our Clients
Thanks for all your help! I am so happy you guys exist! You really make the industry on the Central Coast rock! Maren, Photographer, December 2008
We were so pleased with everything at the Bridal Show, particularly the great turn out of brides. Looking forward to your Spring show! Lilly, Cosmetics Purveyor. October 2008
Thanks for everything... we have really enjoyed EVERY aspect of working with you! We are in a couple other magazines, and have booths in a few other bridal shows, but we have not gotten the same kind of response from a booth a website and a bridal show combo like yours!... I can't wait to see what the magazine will do! Thanks for letting us be a part!
Erin, Photographer. July 2008
We definitely want to participate in your Bridal Shows again! Our first show with Central Coast Bride was your April 2008 San Luis Obispo one and we are absolutely thrilled with the results. We booked 6 weddings at the show itself and have continued booking weddings ever since. We have had weddings every weekend as a result! Salon Owner. June 2008
This past bridal show we signed up the GREATEST number of weddings we have EVER done on the day of the bridal show itself!! Max & Dorothy, Photographers. April 2008
I wanted to drop you a note to thank you for all of the work your company does. I know that my business has grown a great deal due to the exposure at the Expo and your magazine. Colleen, Jeweler. April 2008
Just wanted to say that you guys are doing such a great job! You're organized, technologically savvy, thoughtful, and responsive. Your emails to us, your vendors, have taken a huge leap in quality this past year, and I really appreciate it. May your business grow and grow! Margot, Custom Bridal Shoes. April 2008
The Wedding Expo was outstanding this year!! We received many new prospects for 2009 and are very excited!! Bob, DJ. April 2008
I'm still so thrilled about your show. I still trying to figure out what you are doing that makes your show so much better than ANY other I've ever done. Mar, Jeweler. April 2008
We attended a bridal faire in the valley recently, our first time to participate in a faire other than yours. I wanted to thank you for doing such a great job with your Bridal Shows. Not having experience with other faires to compare yours to, I didn't realize how well yours were run and how large your turnouts were. Thank you! Andrea, Bridal Shop Owner. February, 2008.
I just wanted to drop you an email and thank you for the wonderful Bridal fair you put together and worked so hard on! I had an overwhelming response yesterday and am absolutely inundated with phone calls and emails today! I couldn't be more pleased! Jessica, Florist. October 2006
Once again, things went wonderfully - hats off to you for a job well done. Everyone seemed pleased about the turn out and the positive feel they got from the potential customers. We always appreciate (and realize) the amount of work and time you put into these faires. Thanks again! Kim, Bridal shop owner. October 2006
I would just like to let you know that your magazine is amazing. I currently run advertisements in other various media resources but none of them compare to the standard of quality that you provide. Since I have started advertising with you, I have experienced a dramatic increase in bridal traffic. Your system is incredible. The CCB magazine itself is top notch. You attract the best talent in all categories of the bridal field, thereby providing consumers with a high profile list from which to choose. The functions sponsored by your company, (bridal shows), are always high quality events. Finally, there is the referral list, which is always provided in an accurate and timely manner. The referrals alone have played an incredible role towards the increase in my customer base. All my thanks from a loyal and very satisfied advertiser and business owner. Daniel, DJ. September 2005
We have been advertising in Central Coast Bride magazine for several years and not only have had a great response from customers who have seen our ads, but also from the follow-up emails (i.e., referrals) that get sent to us (from their website) from brides looking for a caterer. We keep track of all calls and emails from brides and how they heard about us. A major portion of our business comes from CCB. In addition, we are very impressed with their professionalism in handling their Spring and Fall Bridal Faires. We have participated in several, and their set-up, traffic flow and handling of both participants and brides/grooms is top-notch. Valerie. Catering company owner. August 2005
After looking at all our options, we chose Central Coast Bride for our limited advertising budget because it's a high quality magazine with great distribution. It's proven to be a valuable tool for our wedding business and we couldn't be happier with the service we've received. Thank you very much for all your help! Judith. Reception site manager. September 2005
I wanted to let you know how much I love our new ad in the latest issue of your wonderful magazine. I had such a good response from the previous ads, and it feels really exciting to be moving up to the new, larger full-color ad. (I love the placement, and also the thought you put into making sure the facing page complements the ad -- it looks great!) Your magazine is a bride favorite, and I get a lot of calls from prospective brides who tell me they found us through either your magazine or the CCB website. Thanks for your help in making my business grow, and keep up the great work! Daniella. Owner reception site. September 2005
Just wanted to say thanks for everything. Being a part of Central Coast Bride has helped us so much. Greg. Reception site manager. June 2005
Hello there…just wanted to let you know, we have already received two contacts from the web page and are very excited about this. Amy. Vocalist. New advertiser of one month. July 2005
Bravo! I got a hold of the new edition of the magazine and it looks fantastic! … You seem to have the midas touch. Thanks for doing such a great job. You really make us all look great! Julie. Event decorator. August 2004
From our Brides
Thank you for your down loads, my Mom the computer wiz she figured it out and we are planning away!!! Thanks for all your hard work to organize these worksheets. It has been a tremendous help. Signed - A more relaxed bride to be. Gisele January 2007
I would like to thank you for providing such a great resource for us brides-to-be! My wedding is this October, and I have found your magazine to be indispensable! I was so happy to receive this year's edition at the CCWP Bridal Faire this past Sunday. Annie January 2007
Wonderful site! I just wanted to comment on your excellent website! I live in Indiana and am planning my wedding for Summer 2007 in the SLO area. Your website is a wonderful tool for me to use while I plan from the Midwest. Thank you for providing such a useful and helpful service. Sarah February 2006
I just wanted to say that this web site is a huge life saver. Having lived on the Central Coast for only two years, I was quite overwhelmed. There is so much to think about. Especially trying to find a wedding venue. I remembered that I saw this website and I looked it up and wow, everything I need to know is all on one site. Your website was a huge help. Thank you. Drina. August 2005
Frequently Asked Questions (FAQ)
How can we advertise with Central Coast Bride?
There are three ways to advertise with Central Coast Bride, our Magazine, our Website and our Bridal Shows. You will find detailed information on each of these options by clicking on the appropriate tab in the Advertiser Section of this website.
How often is your magazine published?
We publish our Central Coast Bride Magazines once a year per area. We currently publish two magazines: the San Luis Obispo County Edition and the Monterey/Santa Cruz Edition. The San Luis Obispo edition is published in September and the Monterey/Santa Cruz edition is published in November. You can find details about deadlines, pricing, etc. at the Magazine Tab of the Advertiser section of this website.
What Magazine Ad sizes are available?
Magazine ads come in 1/4 page, 1/2 page and full page sizes. Complete details of Ad sizes and prices are available in the Magazine Tab of the Advertiser Section of this website.
What are the options for your website listings?
We currently have Standard, Silver and Gold Website Listings. Premium website options include Banner Ads and Featured Wedding Location or Service. Complete details for listing your business on our website is available in the Website Tab of our Advertiser Section of this website.
When are your Bridal Shows and how can we participate?
Our Shows are held in San Luis Obispo, Atascadero, Monterey, and Santa Cruz at various times of the year. For complete details on locations, dates, pricing, etc. of our Bridal Shows, go to our Bridal Show tab of the Advertiser Section of this website.